Impact
Originals
Cinematic, data-led documentary for organisations doing consequential work in Africa built for global funders, told by African eyes.
Your work changes
lives.
The world should see that
Most organisations working in development, health, climate, and human rights are producing content that looks exactly like what it is: a donor report with B-roll. Field footage cut to royalty-free music. Talking heads in plastic chairs.
Meanwhile, the audiences who fund, amplify, and decide policymakers, foundation directors, bilateral donors have been trained to expect something entirely different. They know what serious visual journalism looks like.
The gap between the quality of the work and the quality of the film that represents it is where we work.
Impact Originals is a production service built specifically for NGOs, development organisations, and purpose-driven institutions operating in Africa. We produce short documentary films that meet global broadcast standard cinematic, data-integrated, character-driven at a scale and speed that makes sense for the sector.
The old model
Fly-in production teams
International crews who arrive, film for three days, and leave with footage that has no cultural texture, no earned access, and no lasting relationship with the communities it depicts.
The Common
Alternative
In-house video with a phone
Low-production-value field footage that communicates effort but not impact. It gets the facts across. It rarely moves anyone to action, to funding, or to partnership.
The Impact Originals Model
Cinematic journalism, rooted in place
Broadcast-standard production, data-led storytelling, and deep on-the-ground access built by a Nigerian production company with a verified track record in impact documentary.
Three formats
One standard.
01/
The Data Story Film
5 - 8 minutes
- single delivery
social cuts
A short, data-integrated documentary where your evidence becomes the story. We combine observational field footage with motion graphics, expert interview, and data visualisation all rendered cinematically, not as a slideshow. Built for campaign launches, annual impact communications, and donor reporting that actually gets watched.
Ideal for: research institutions, public health organisations, and climate and WASH programmes reporting to global funders.
- Data Visualisation
- Expert interview
- Social cut-downs
- Donor reporting
02/
The Short Documentary
10 – 18 minutes
- Festival-ready master +
delivery cuts
Our flagship format. A cinematic, access-driven, character-rich short documentary built around a single issue, person, or intervention. Produced to international broadcast standards shot on Sony cinema cameras, professionally graded and mixed — and built for dual use: funder communication and festival or platform distribution. Every film is an advocacy asset that outlives the project cycle.
Ideal for: health and development NGOs, bilateral donors, and foundations commissioning advocacy films for global circulation.
- Cinema cameras
- Festival submission
- Character-led narrative
- Multi-platform
03/
The Series
3 - 5 episodes
- Full production +
distribution strategy
Our highest-leverage format. A structured episodic series one issue, multiple perspectives, multiple communities produced over a sustained engagement. For multi-country programmes, policy campaigns, or systemic issues that cannot be contained in a single film, the series creates a body of work that builds narrative authority and sustains donor engagement across an entire programme cycle.
Ideal for: multi-country development programmes, policy advocacy campaigns, and institutions building a long-term content strategy in Africa.
- Episodic structure
- Multi-country
- Programme-length engagement
- Distribution strategy
A short documentary produced at Ahmadu Bello University Teaching Hospital, supported by the Ambassade de France au Nigéria. Shot on Sony FX6. This film is our benchmark the standard of image, access, and storytelling that every Impact Originals commission is built to meet.
A short documentary produced at Ahmadu Bello University Teaching Hospital, supported by the Ambassade de France au Nigéria. Shot on Sony FX6. This film is our benchmark the standard of image, access, and storytelling that every Impact Originals commission is built to meet.
A short documentary produced at Ahmadu Bello University Teaching Hospital, supported by the Ambassade de France au Nigéria. Shot on Sony FX6. This film is our benchmark the standard of image, access, and storytelling that every Impact Originals commission is built to meet.
A short documentary produced at Ahmadu Bello University Teaching Hospital, supported by the Ambassade de France au Nigéria. Shot on Sony FX6. This film is our benchmark the standard of image, access, and storytelling that every Impact Originals commission is built to meet.
A short documentary produced at Ahmadu Bello University Teaching Hospital, supported by the Ambassade de France au Nigéria. Shot on Sony FX6. This film is our benchmark the standard of image, access, and storytelling that every Impact Originals commission is built to meet.
4
International festival selections
Sony FX6
Cinema-standard production on every shoot
Nigeria → Global
On-the-ground access, international reach
doing consequential work
in Africa.
International NGOs
USAID, FCDO, EU, and Gates Foundation grantees operating in Nigeria and across West and East Africa who need impact films that satisfy global funders.
Public Health Institutions
Hospitals, research bodies, and health advocacy organisations translating clinical work into stories that mobilise public and donor attention.
Climate & Development Bodies
Organisations working in WASH, nutrition, food systems, and climate adaptation who need films that make data legible and human at the same time.
Foundations & Bilateral Donors
Funding bodies commissioning films to communicate programme outcomes to boards, governments, and public audiences across their portfolio.